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Don't get 'misled' by food labels

In some business class session, we're discussing Nestle juices and their positioning [how a product is perceived by customers] of the product (rather consumer brainwashing) in Pakistan. Many of us perceived it to be healthy and pure for it labeled itself as 'pure and healthy'. While it may not be, as a student from Taiwan pointed out that its all sugar water and powder flavor. Well, we should not be confused by these 'dubious' labels; but most the mothers get it wrong. If the rate of confusion is so high in UK, worst should be here. The news report says:
"Nine out of 10 mothers questioned in a British Heart Foundation (BHF) survey misunderstood the nutrition information on children's foods.

The BHF says mothers believe claims such as "a source of calcium, iron and six vitamins" mean a product is likely to be healthy.

However, the BHF said that - for example - Nestle's Honey Shreddies, which claim to be wholegrain and to "keep your heart healthy and maintain a healthy body", contain more sugar [13.6g] than a ring doughnut [9.2g] in an average serving.

Almost three in five respondents believed that the phrase "no artificial flavourings , no artificial colourings" indicated a healthy treat."
Read whole article here.

2 did criticisms:

Salman Latif said...

That's indeed revealing!
I, too, usually took those labels to indicate 'no harm to health.' Little did I know that's a pack of lies rather than a 'pack of health.' :@

Umer Toor said...

Another victim of university education. You can fight me with me over this claim of mine, but I'll defend myself more vehemently, if needed, to save the day. You see, marketing is not an art of lying, yet the way it is taught creating illusion is supposed by marketers as "creating value". There's much moral ambiguity, for there's no emphasis of ethics per se.

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