‘Don’t Nudge Anyone toward Choices’

Depending on the customer’s taste and temperament, an entrepreneur would devise his services and products accordingly. You may like to refer it as customizing. Some people do have troubles with choosing. I have a strong one. I hate choosing. I simply cannot take the pain of going over and over again the ‘critical’ process of decision making, which a strategist has to. The burden of proof in favor of having or providing someone with alternatives is what makes the following aphorism exciting and thought provoking, apart from providing safe heaven for muddle heads like me. That is to say, despite the odds, it works. Here goes our aphorism of the day:

Necessity saves us the trouble of choosing.

- Luc de Clapiers, Marquis de Vaunvenargues (1715-1747)

But you’ll also notice that the aphorism does not conform to the frustrations of intellectually weak escapism school-of-thought. It is, rather, very philosophical; for it makes an attempt to capture an aspect of reality.