Trade Ethics

I with my college friends have started a small business in university to learn ground truths. I saw the application of Islamic ethics of trade, and why evil is the opposite. Whatever code of ethics has been made by Islam, it is to benefit humans, both as entrepreneurs and consumers. For instance, telling the people right information was not being encouraged by some of us who are running the firm. They're reluctant and fear short-term losses. But, that's only hiding our own shortcomings. What if consumers come to know about the fact that strawberries are not being added to the drink, but some powder form of it! They'll spread bad word about it. But above all, the best way to implement these codes may not be policing firms but inner consciousness in humans.